Makeup has become an integral part of many people’s daily lives, with millions of individuals around the world spending billions of dollars every year on their favorite products. In this article, we will take a closer look at the top 10 makeup brands by annual earnings and analyze what sets them apart from the rest.
- Estée Lauder: $14.28 billion
Estée Lauder is one of the largest and most successful beauty companies in the world, with a wide range of products including skincare, fragrances, and makeup. In 2020, the company generated revenue of $14.28 billion, making it the top-earning makeup brand in the world.
Estée Lauder’s success can be attributed to its diverse product line, strong brand recognition, and strategic partnerships with celebrities and influencers. The company also has a strong focus on sustainability and social responsibility, which has helped it appeal to environmentally conscious consumers.
- L’Oréal: $10.64 billion
L’Oréal is another French beauty giant that has a significant presence in the makeup industry. In 2020, the company reported revenue of $10.64 billion, making it the second-largest makeup brand in the world.
L’Oréal’s success can be attributed to its strong brand identity, innovative products, and global reach. The company has a diverse product line that caters to different skin types and preferences, and it also invests heavily in research and development to stay ahead of the competition.
- The Estée Lauder Companies Inc.: $7.6 billion
The Estée Lauder Companies Inc. is a subsidiary of Estée Lauder that focuses on luxury and high-end beauty products. In 2020, the company generated revenue of $7.6 billion, making it the third-largest makeup brand in the world.
The Estée Lauder Companies Inc. is known for its exclusive and high-quality products, which are sold in select department stores and boutiques around the world. The company also has a strong focus on innovation and creativity, with many of its products featuring cutting-edge technology and unique ingredients.
- Maybelline: $6.9 billion
Maybelline is a popular makeup brand that is owned by L’Oréal. In 2020, the company reported revenue of $6.9 billion, making it the fourth-largest makeup brand in the world.
Maybelline is known for its wide range of affordable and high-quality products, which are sold in drugstores and supermarkets around the world. The company also has a strong focus on innovation, with many of its products featuring new and unique formulations.
- Coty: $6.7 billion
Coty is another French beauty company that has a significant presence in the makeup industry. In 2020, the company generated revenue of $6.7 billion, making it the fifth-largest makeup brand in the world.
Coty is known for its diverse product line, which includes many well-known brands such as Cover FX, Kat Von D Beauty, and OPI. The company also has a strong focus on innovation, with many of its products featuring cutting-edge technology and unique ingredients.
- Shiseido: $5.4 billion
Shiseido is a Japanese beauty company that has a significant presence in the makeup industry. In 2020, the company reported revenue of $5.4 billion, making it the sixth-largest makeup brand in the world.
Shiseido is known for its high-quality products, which are sold in select department stores and boutiques around the world. The company also has a strong focus on sustainability and social responsibility, with many of its products featuring natural and organic ingredients.
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