Understanding the Earnings of Models: A Comprehensive Guide for Beginners

As a beginner, you might be curious about how models make their money. In this article, we’ll explore the various ways models earn their income and provide some insights into the world of modeling. From fashion to advertising, there are many opportunities available for models, but it takes hard work and dedication to become successful in this field.

Fashion Models

Fashion models are the most well-known type of model, and they primarily earn their income through fashion shows, photo shoots, and magazine covers. Fashion modeling is highly competitive, and only a select few models make it to the top of the industry. According to Forbes, the highest-paid model in 2018 was Kendall Jenner, who earned $45 million. However, most fashion models earn an average of $30,000 to $60,000 per year.

Advertising Models

Advertising models work with brands and companies to promote their products in print, digital, and TV ads. Advertising modeling is a lucrative field, with some of the highest-paid models earning millions of dollars annually. For instance, model Naomi Campbell earns an estimated $50 million per year, primarily from advertising campaigns. The average salary for advertising models is around $60,000 to $120,000 per year.

Fitness Models

Fitness models work in the fitness industry and promote various products related to health and wellness. They often appear in fitness magazines, blogs, and social media posts, as well as in workout videos and commercials. The salary for fitness models can vary greatly, depending on their level of success and the number of endorsement deals they secure. However, most fitness models earn an average of $30,000 to $60,000 per year.

Comparison of Earnings

According to a survey conducted by Glamour magazine in 2018, the average salary for fashion models is around $50,000 per year, while advertising models earn an average of $70,000 per year. Fitness models, on the other hand, have the lowest average salary at around $40,000 per year. However, it’s important to note that these figures can vary greatly depending on factors such as experience level, location, and the type of modeling work you do.


Q: What is the average salary for models?
A: The average salary for models varies depending on the type of modeling work they do, but typically ranges from $30,000 to $120,000 per year.

Q: How do I become a successful model?
A: To become a successful model, you’ll need to develop a strong portfolio, network with industry professionals, and have the right look and personality for your chosen modeling field. You should also be willing to work hard and dedicate yourself to your craft.

Q: What are some of the most lucrative types of modeling?
A: Advertising models tend to earn the highest salaries, with some models earning millions of dollars annually. However, fashion models can also earn significant sums, particularly those who become household names in the industry.


Modeling is a competitive and challenging field, but it can also be highly rewarding if you’re willing to put in the hard work and dedication necessary to succeed. Whether you’re interested in fashion modeling, advertising modeling, or fitness modeling, there are many opportunities available for those who have the right look, personality, and skills. With perseverance and determination, you can become a successful model and enjoy the financial and personal rewards that come with it.

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